10 Creative Live Streaming Video Ideas for your Business

thumb image

Are you trying to grow your business? Here are 10 creative live streaming video ideas to expand your audience and captivate potential customers.  

Live streaming is one of the most cost-effective ways for businesses to grow online. That doesn’t mean it’s easy to come up with compelling content that reaches your target audience. Every brand and influencer is fighting for the audience’s attention, which is why you need to stand out. These 10 creative live streaming video ideas can help you do precisely that. 

Streaming for businesses

Live streaming videos can be a powerful tool for businesses, regardless of the industry. That’s because live streams enable real-time interaction between users and content creators. In turn, this leads to more extended viewing periods and increased engagement when compared to videos on-demand or other content forms.

Any business that needs to expand its online reach while building trust and relationships can benefit from creating live streaming content. But, as any other type of content out there, the key is to bring value and incite interest to stand out from the crowd.

With that in mind, it’s crucial to come up with a content strategy that captivates and expands your audience. Whether you already stream or not, the creative live streaming video suggestions below can be applied to any business that needs to grow its online presence. 

If you are just getting started with live streaming, check out this guide: Professional Live Streaming Tips to Get You Started.

Creative live streaming video ideas for your business

#1 Raise awareness for causes or non-profit partners

A fantastic way for brands to expand their audience is to shine the spotlight on others. When the goal of your live stream is to raise awareness for causes that matter to you and your business, you’ll reach people that have similar values. 

Some of the advantages of this type of live streaming content are:

  • Helping non-profit organizations or causes
  • Reaching a wider audience with similar interests
  • Building trust and strengthening your brand

#2 Take advantage of popular events related to your industry

Most, if not all, industries have their own events, trade shows, conferences, and so on. If your business has the advantage of actually having a budget to organize such events, they are the perfect live streaming opportunity. Not only will you generate awareness toward your event, but you will also allow potential attendees to interact with your brand.

On the other hand, most companies don’t have the budget required to create popular events, but by no means should that stop you from benefiting from streaming live events. If you can attend the event and represent your business, it should be enough to take advantage of live streaming. 

One of the main advantages of live streaming at these events is that it makes you and your business as part of the industry, which is the road to establishing your authority and expertise.

#3 Bring in partners, industry experts, and clients

Among the creative live streaming video ideas, bringing in others to live stream together is one of the most effective when you’re trying to expand your audience. Let’s say you stream an interview with an industry expert. You’ll have to research the expert and ask questions, but you won’t need to create all the content. Yet, you’ll bring your audience a lot of value.

Plus, another advantage of interviews and other forms of interaction is that you can tap into the other person’s audience, which already is related to your industry. If you want an in-depth look into video collaborations, check out this blog post.

#4 Stream live demos

A creative way to take advantage of live streaming is to do product or service demos. You can take advantage of the knowledge you already have on your selling items and give your audience a walk-through. 

Here is why live streaming demos can benefit your business:

  • Interact with your audience in real-time and answer questions about your product
  • Save the video and use it again as a pre-recorded video for your social media channels 

#5 Design special series

When it comes to creative live streaming video ideas that work, the best way to make the most out of your efforts is to deliver a series instead of a one-off live stream. This is the trend with videos on-demand and live streaming too. People are used to this format because of television shows and streaming series. 

Your business can apply that trend to its live streams by designing a special series of live streaming videos. For example, if you have a bunch of tips that you can share with your industry and your potential clients, you can split them into a “One tip a day” series. Every day you go live, give them a special tip, examples, and techniques to apply it. 

Since live streams should be longer than videos on demand, you can expand on the topic each day, and you can also take questions live. 

#6 Entertain your followers

Since we are talking about creative live streaming video ideas, we need to consider entertainment too. One of the classic examples here is the Buzzfeed live stream of the bursting watermelon.

You can come up with ideas that remain on-brand for your business and mission but still make it fun for your audience. 

Finding the best way to entertain your followers can be tricky. The key is to know your audience. The more you know them, the more you can connect with their interests and create content that resonates with them. 

#7 Launch new products and services

Launching your products while streaming might not be the most creative live streaming video idea, but still, it’s worth mentioning because it can help you get a boost in sales. Your viewers will always wonder, “what’s in it for me?” As long as you make your live streaming video worthwhile, chances are they will come and watch. 

#8 Take the audience on a journey

If you really want your audience to be engaged and entertained, take them on a journey. One of the reasons why daily vlogs are so popular is because the vlogger takes us with them throughout their day, and we feel like a part of it. 

Whether you have a business’ trip coming up or you’ll be spending the day at the office, live streaming a little bit here and there throughout the day might bring your audience closer to you and your business.

#9 Sneak-peek behind the curtains

Tied with the topic above, viewers love to get a sneak-peek behind the curtains. Businesses have a lot of interesting processes that can be great for live streaming. It gives your audience a better insight into what your brand is all about. 

Every movie, TV show, and concert producer use “behind the scenes” footage to increase the audience’s engagement. Plus, many documentaries are mostly created from BTS footage, which goes to show how powerful showing the process can be. 

#10 Create a Live Q&A weekly show

Lastly, there’s the most common live streaming video for businesses and individuals, live Q&A sessions. The creative spin here is to do it regularly. If you live stream consistently, the chances of increasing your viewership over time increase. Every week, same time, same place. 

It’s one of the most effective ways to interact with your audience, create relationships, and grow your business. It also gives you a reason to contact your audience and ask them to send in their questions before the stream goes live. 

Key Takeaway

As a business, finding the creative live streaming video ideas that work for you is crucial. It helps you expand your online reach, build relationships with potential customers or existing ones, and grow your business. 

Whether you try one of these ideas or all of them, the secret to achieving great results with live streaming is to analyze and optimize as you go. Get to know your audience to deliver the most value each time you go live. 

Want to learn more about live streaming?

Your Essential Guide to Live Streaming Software

Live streaming videos can be captivating when you have the right tools. This live streaming software guide can help you live stream like a pro.  (Continue reading)

11 Actionable Tips to Improve Your Live Streaming Quality

Live streaming videos are an amazing tool to grow your online presence and expand your audience, but its technicalities can be daunting. Many things can go wrong during a live video, such as quality issues, lagging, equipment malfunction, sound difficulties, and the list goes on… (Continue reading)