Facebook Live – Give your audience an amazing experience

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Connecting with your followers, users and customers is crucial to your success! But instead of talking one-on-one, live videos allow you to engage in real time conversations and to reach thousands or millions of people. Facebook has reached 2 billion monthly users in June of 2017, so you could even reach billions of people. This is such an amazing audience and Facebook Live helps you stand out and reach them with live streams.

If you give them a wonderful live video experience, interact with them and share valuable information, you’ll definitely get more people interested in you and in your brand. If you aren’t doing live streams yet, here is why you should start.

 

What is Facebook Live?

Facebook live was launched in 2016 and since then, it has surpassed YouTube, which has 1.5 billion users (Source: Techcrunch). This is now the number 1 platform for live streaming videos. One of the great things about Facebook live is, it allows users to share live videos from their personal profiles or brand pages. Also, when you’re sharing a live video, you’re more likely to appear higher in News Feed and your followers might also receive a notification the moment you go live.

According to Facebook, users are 10 times more likely to comment on live videos. After your live stream is finished, it will be posted on your page or profile so anyone that missed it can watch it.

 

What kind of live videos can you create?

There are many types of content that can be offered through live videos and you need to find out what your audience responds to. The best way to do that is to try them all out and analyze the return. Here are a few ideas for you to try:

  • Hot Topics / Breaking news: talk about trending topics or news related to your niche, give them your insights and really establish yourself as an authority on that particular subject.
  • Q&A: Let your audience get to know you and your brand better. Answer their questions live and create a connection with them.
  • Interview: Bring value to your followers by interviewing people in the same field that can put something extra on the table. Your viewers will love it!
  • Performance: Showcase your talents, live! Whether you can sing, dance or play video game, share your abilities with your audience.
  • Behind the scenes: People are always interested in what goes on behind the curtains, so give them a sneak peek. Show them your routine, how you do what you do or how your company works.
  • Announcing new products and demonstrations: Live videos are a great opportunity to showcase new products or services and demonstrate how they work. Share your desktop and teach them how to use the newest features of your software or create a live event to present your new invention.

We’ll be talking more about content ideas for live videos in other posts, stay tuned!

 

Taking your Facebook live videos to the next level

Regardless of the kind of content you decide to create, one thing is paramount – you need to give your audience a great experience during your live stream. They need to see the value in it and feel they are part of something awesome. To make sure you achieve great results, the most important advice we can give you is to be prepared. Prepare your content and any additional material you might want to use.

Instead of being in front of the camera the whole time, try to mix things up by having different sources of video. For example, you can alternate between being on camera, sharing your screen and showing some recorded videos.

Simply having multiple video sources and creating smooth transitions will take your Facebook live streams one step ahead of the competition. And with the growing popularity of live videos, professional live video production is more affordable than ever. All you need is a software like ManyCam, where you can have up to 12 media sources and easily transition from one to the other, to help you stand out with professional-looking live streams.

Here is how you can use Facebook Live with ManyCam.

 

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